NIKE PULLS BACK FROM SURF WORLD

Last winter Nike, a major sports brand, decided to drop its surfing athletes and transfer them to Hurley. This comes as a shock after Nike has spent countless time and money to promote surfing, including their role in two major surf contests (the Nike Lowers Pro and the US Open of Surfing) in recent years. Hurley, which has been owned by Nike since 2002, has been a prominent name in the surfing community hosting competitions and bettering the sport. As of January 1, 2013 all of Nike's athletes were transferred to Hurley, this included 8 men currently on the ASP World Tour. Although Nike will no longer sponsor surfing Hurley will honor all of the contracts in place with Nike's athletes and will continue to support surfing. In the future Nike has decided to continue making contributions to action sports of skating and snowboarding, but will hold back on surfing.